A little backstory

The person behind
the projects.

I’m Ash. Software engineer, photographer, and someone who tends to follow a question a little further.

I started building software in high school, with an Android app for estimating car auction prices and work on point-of-sale software. Since then, I've worked on everything from streaming textbooks and sharing recipes to photography tools and everyday experiences on Android.

Outside the code, there are photographs to take, museums to wander through, things to cook, and music to dance to. Sometimes those interests become projects of their own. A picture of the Milky Way led me into star catalogs and computer vision. Cooking found its way into recipe and voice-interface experiments.

This is a place for those connections: a few things I've made, some things I've noticed, and questions I'm still following.

A sandy path through low coastal plants beside the ocean.
A path along the coast. Photograph by Ash Zarif.

Selected chapters / 2015–2025

A few things along the way.

2015

Making something useful

In high school, I worked on an Android app that estimated car auction prices and on point-of-sale software. They were practical projects with specific jobs to do: help someone estimate a price or complete a sale. That is where this story starts—with software meant to be used.

2016–2018

Textbooks, rethought

At TreeCabin, I helped build a startup around streaming school textbooks. I built the front end and back end and worked with a small team of developers. The project brought together software, education, and the work of turning an idea into a product.

2020

Photography becomes a product

Photography became part of my software work with som.one, a photography marketplace I developed. The application connected with social media and cloud storage services. Alongside making photographs, I was making a place for photography to happen.

2020–2022

Recipes, video, and voice

At weat.ai, I co-founded and built a recipe-sharing application. The work included extracting recipes from videos, answering questions about them, and offline wake-word detection for assistant features. Food gave the technology a familiar setting: something you could make, share, and ask about.

2021–2025

The details people use

My work at Nordstrom included customer-facing curbside pickup systems. Later, at Google, I helped launch Collections on Android and contributed accessibility features and tooling improvements to Flutter. These projects put attention on the details people encounter while trying to get something done: the interface, the next step, and whether the software makes sense to them.

Beyond the work

There’s more
outside the screen.

Photography, museums, cooking, music, and dancing are another part of my life. This site has room for all of them.

See through my lens